Many marketplaces can handle all aspects of customer acquisition, sales, and payment processing. Others deliver your listings to ready consumers and return them back to your site for purchase. Syndication of your product catalog to multiple marketplaces can greatly expand your reach, and unlike auctions, requires less effort to maintain.

Syndicating products introduces new challenges with inventory management and prioritization. Optimal sales across multiple channels also involves calculating maximum profitability. Channel Velocity is focused on delivering a uniform interface and decision support to users in order to maximize profit and manage inventory.